diff --git a/apps/client/public/locales/en-US/translation.json b/apps/client/public/locales/en-US/translation.json
index 21f7c5f7..7a92a236 100644
--- a/apps/client/public/locales/en-US/translation.json
+++ b/apps/client/public/locales/en-US/translation.json
@@ -709,6 +709,31 @@
   "No tools available": "No tools available",
   "Created successfully": "Created successfully",
   "Deleted successfully": "Deleted successfully",
+  "Agent roles": "Agent roles",
+  "Personas": "Personas",
+  "Add role": "Add role",
+  "Edit role": "Edit role",
+  "Delete role": "Delete role",
+  "Role name": "Role name",
+  "Emoji": "Emoji",
+  "Optional. Shown next to the role name in the picker.": "Optional. Shown next to the role name in the picker.",
+  "Description": "Description",
+  "Optional. Shown in the role picker to help users choose.": "Optional. Shown in the role picker to help users choose.",
+  "Instructions": "Instructions",
+  "The agent persona. Replaces the workspace system message for chats bound to this role. A built-in safety framework is always appended.": "The agent persona. Replaces the workspace system message for chats bound to this role. A built-in safety framework is always appended.",
+  "Model override": "Model override",
+  "Optional. Use a different model for chats bound to this role.": "Optional. Use a different model for chats bound to this role.",
+  "Use workspace default": "Use workspace default",
+  "Custom model": "Custom model",
+  "Driver": "Driver",
+  "Defaults to the workspace driver. Credentials for an alternate driver must be set in the provider settings.": "Defaults to the workspace driver. Credentials for an alternate driver must be set in the provider settings.",
+  "No agent roles configured": "No agent roles configured",
+  "Reusable agent personas for specialized chats.": "Reusable agent personas for specialized chats.",
+  "Are you sure you want to delete this role? Existing chats keep their persona.": "Are you sure you want to delete this role? Existing chats keep their persona.",
+  "Disabled roles are hidden from the picker but existing chats keep using them.": "Disabled roles are hidden from the picker but existing chats keep using them.",
+  "Universal assistant": "Universal assistant",
+  "Agent role": "Agent role",
+  "Default workspace persona": "Default workspace persona",
   "Clear": "Clear",
   "Provider": "Provider",
   "•••• set": "•••• set",
diff --git a/apps/client/src/features/ai-chat/atoms/ai-chat-atom.ts b/apps/client/src/features/ai-chat/atoms/ai-chat-atom.ts
index b3707cb9..9b5c0728 100644
--- a/apps/client/src/features/ai-chat/atoms/ai-chat-atom.ts
+++ b/apps/client/src/features/ai-chat/atoms/ai-chat-atom.ts
@@ -19,3 +19,12 @@ export const aiChatWindowOpenAtom = atom<boolean>(false);
 // in ChatInput's local state, that remount would wipe text the user typed while
 // the agent was still streaming. Reset on deliberate chat switches.
 export const aiChatDraftAtom = atom<string>("");
+
+/**
+ * The role selected for the NEXT new chat (picker). Bound to the chat only on
+ * the first turn (sent as `roleId` in the `/ai-chat/stream` body when chatId is
+ * null); after that the role is fixed on the chat row and this atom is not read
+ * again for that chat. Reset to null (universal assistant) on "New chat". null
+ * means the universal assistant (no bound role).
+ */
+export const selectedRoleForNewChatAtom = atom(null as string | null);
diff --git a/apps/client/src/features/ai-chat/components/ai-chat-window.tsx b/apps/client/src/features/ai-chat/components/ai-chat-window.tsx
index 122f80ff..f686d5b7 100644
--- a/apps/client/src/features/ai-chat/components/ai-chat-window.tsx
+++ b/apps/client/src/features/ai-chat/components/ai-chat-window.tsx
@@ -6,7 +6,12 @@ import {
   useRef,
   useState,
 } from "react";
-import { Group, Loader, Tooltip } from "@mantine/core";
+import {
+  Group,
+  Loader,
+  Select,
+  Tooltip,
+} from "@mantine/core";
 import {
   IconArrowsDiagonal,
   IconCheck,
@@ -25,6 +30,7 @@ import {
   activeAiChatIdAtom,
   aiChatWindowOpenAtom,
   aiChatDraftAtom,
+  selectedRoleForNewChatAtom,
 } from "@/features/ai-chat/atoms/ai-chat-atom.ts";
 import { usePageQuery } from "@/features/page/queries/page-query.ts";
 import { extractPageSlugId } from "@/lib";
@@ -33,6 +39,7 @@ import {
   useAiChatMessagesQuery,
   useAiChatsQuery,
 } from "@/features/ai-chat/queries/ai-chat-query.ts";
+import { useAiRolesQuery } from "@/features/workspace/queries/ai-agent-roles-query.ts";
 import ConversationList from "@/features/ai-chat/components/conversation-list.tsx";
 import ChatThread from "@/features/ai-chat/components/chat-thread.tsx";
 import { buildChatMarkdown } from "@/features/ai-chat/utils/chat-markdown.ts";
@@ -102,6 +109,13 @@ export default function AiChatWindow() {
   const [windowOpen, setWindowOpen] = useAtom(aiChatWindowOpenAtom);
   const [activeChatId, setActiveChatId] = useAtom(activeAiChatIdAtom);
   const setDraft = useSetAtom(aiChatDraftAtom);
+  const [selectedRoleId, setSelectedRoleId] = useAtom(
+    selectedRoleForNewChatAtom,
+  );
+
+  // Roles for the chat-start picker (any workspace member can list). Loaded
+  // unconditionally so the picker is ready when the user starts a new chat.
+  const { data: roles } = useAiRolesQuery();
 
   // History section starts collapsed (matches the former panel's behavior).
   const [historyOpen, setHistoryOpen] = useState(false);
@@ -144,7 +158,8 @@ export default function AiChatWindow() {
     setActiveChatId(null);
     setHistoryOpen(false);
     setDraft("");
-  }, [setActiveChatId, setDraft]);
+    setSelectedRoleId(null);
+  }, [setActiveChatId, setDraft, setSelectedRoleId]);
 
   const selectChat = useCallback(
     (chatId: string): void => {
@@ -342,6 +357,17 @@ export default function AiChatWindow() {
           style={{ flex: "none" }}
         />
         <span className={classes.title}>{t("AI chat")}</span>
+        {activeChat?.roleName && (
+          <Tooltip
+            label={`${activeChat.roleEmoji ?? ""} ${activeChat.roleName}`.trim()}
+            withArrow
+          >
+            <span className={classes.badge} title={activeChat.roleName}>
+              {activeChat.roleEmoji ? `${activeChat.roleEmoji} ` : ""}
+              {activeChat.roleName}
+            </span>
+          </Tooltip>
+        )}
 
         <div style={{ flex: 1, display: "flex", justifyContent: "center" }}>
           {contextTokens > 0 && (
@@ -432,6 +458,33 @@ export default function AiChatWindow() {
           )}
         </div>
 
+        {/* Role picker for a NEW chat only. The role is bound once at chat
+            creation; for an existing chat the role is fixed on the chat row and
+            shown as a badge in the drag bar above. Hidden when no roles exist. */}
+        {activeChatId === null && roles && roles.length > 0 && (
+          <div style={{ padding: "0 8px" }}>
+            <Select
+              size="xs"
+              label={t("Agent role")}
+              value={selectedRoleId ?? ""}
+              onChange={(value) => setSelectedRoleId(value || null)}
+              data={[
+                { value: "", label: t("Universal assistant") },
+                ...roles.map((r) => ({
+                  value: r.id,
+                  label: `${r.emoji ? `${r.emoji} ` : ""}${r.name}`,
+                })),
+              ]}
+              allowDeselect={false}
+              searchable={false}
+              description={
+                roles.find((r) => r.id === selectedRoleId)?.description ??
+                t("Default workspace persona")
+              }
+            />
+          </div>
+        )}
+
         {/* body: active chat thread */}
         <div className={classes.body}>
           {waitingForHistory ? (
diff --git a/apps/client/src/features/ai-chat/components/chat-thread.tsx b/apps/client/src/features/ai-chat/components/chat-thread.tsx
index 801d2183..8e39054e 100644
--- a/apps/client/src/features/ai-chat/components/chat-thread.tsx
+++ b/apps/client/src/features/ai-chat/components/chat-thread.tsx
@@ -5,10 +5,12 @@ import { IconAlertTriangle } from "@tabler/icons-react";
 import { useTranslation } from "react-i18next";
 import { useChat, type UIMessage } from "@ai-sdk/react";
 import { DefaultChatTransport } from "ai";
+import { useAtomValue } from "jotai";
 import MessageList from "@/features/ai-chat/components/message-list.tsx";
 import ChatInput from "@/features/ai-chat/components/chat-input.tsx";
 import { IAiChatMessageRow } from "@/features/ai-chat/types/ai-chat.types.ts";
 import { describeChatError } from "@/features/ai-chat/utils/error-message.ts";
+import { selectedRoleForNewChatAtom } from "@/features/ai-chat/atoms/ai-chat-atom.ts";
 import classes from "@/features/ai-chat/components/ai-chat.module.css";
 
 /** The page the user is currently viewing, sent as chat context. */
@@ -64,6 +66,7 @@ export default function ChatThread({
   onTurnFinished,
 }: ChatThreadProps) {
   const { t } = useTranslation();
+  const selectedRoleId = useAtomValue(selectedRoleForNewChatAtom);
 
   const initialMessages = useMemo<UIMessage[]>(
     () => (initialRows ?? []).map(rowToUiMessage),
@@ -84,6 +87,13 @@ export default function ChatThread({
   const openPageRef = useRef<OpenPageContext | null>(openPage ?? null);
   openPageRef.current = openPage ?? null;
 
+  // The role for a NEW chat is read live from the jotai atom via a ref, so a
+  // change of selection does NOT recreate the transport mid-stream. Only sent on
+  // the first turn of a new chat (chatId null); for an existing chat the server
+  // reads the role from the chat row, never from the body.
+  const roleIdRef = useRef<string | null>(selectedRoleId);
+  roleIdRef.current = selectedRoleId;
+
   // Stable `useChat` store key for the lifetime of THIS mount.
   //
   // CRITICAL: `useChat` (@ai-sdk/react) re-creates its internal `Chat` store
@@ -109,15 +119,16 @@ export default function ChatThread({
       new DefaultChatTransport<UIMessage>({
         api: "/api/ai-chat/stream",
         credentials: "include",
-        // Inject the chat id and the currently-open page alongside the useChat
-        // messages so the server can resolve an existing chat (or create one
-        // when null) and tell the agent which page "this page" refers to. Both
-        // are read live from refs so changing chats/pages does NOT recreate the
-        // transport. `openPage` is null on a non-page route.
+        // Inject the chat id, role (new chats only), and the currently-open
+        // page alongside the useChat messages so the server can resolve an
+        // existing chat (or create one when null) and tell the agent which page
+        // "this page" refers to. roleId is bound ONCE at chat creation; for an
+        // existing chat the server ignores it and reads the role from the row.
         prepareSendMessagesRequest: ({ messages, body }) => ({
           body: {
             ...body,
             chatId: chatIdRef.current,
+            roleId: chatIdRef.current ? null : roleIdRef.current,
             openPage: openPageRef.current,
             messages,
           },
diff --git a/apps/client/src/features/ai-chat/components/conversation-list.tsx b/apps/client/src/features/ai-chat/components/conversation-list.tsx
index c4c566dd..87dd7fca 100644
--- a/apps/client/src/features/ai-chat/components/conversation-list.tsx
+++ b/apps/client/src/features/ai-chat/components/conversation-list.tsx
@@ -117,9 +117,12 @@ export default function ConversationList({
             )}
             onClick={() => onSelect(chat.id)}
           >
-            <Text size="sm" lineClamp={1} style={{ flex: 1 }}>
-              {chat.title || t("Untitled chat")}
-            </Text>
+            <Group gap="xs" wrap="nowrap" style={{ flex: 1, minWidth: 0 }}>
+              {chat.roleEmoji && <span aria-hidden>{chat.roleEmoji}</span>}
+              <Text size="sm" lineClamp={1} style={{ flex: 1 }}>
+                {chat.title || t("Untitled chat")}
+              </Text>
+            </Group>
             <Menu shadow="md" width={180} position="bottom-end">
               <Menu.Target>
                 <ActionIcon
diff --git a/apps/client/src/features/ai-chat/types/ai-chat.types.ts b/apps/client/src/features/ai-chat/types/ai-chat.types.ts
index 21740da5..71099686 100644
--- a/apps/client/src/features/ai-chat/types/ai-chat.types.ts
+++ b/apps/client/src/features/ai-chat/types/ai-chat.types.ts
@@ -4,17 +4,54 @@ import type { UIMessage } from "@ai-sdk/react";
 /**
  * A persisted chat row (mirrors the server `ai_chats` selectAll shape returned
  * by `POST /ai-chat/chats`). Only the fields the UI reads are typed.
+ *
+ * `roleId`/`roleName`/`roleEmoji` come from the list endpoint (the server JOINs
+ * `ai_agent_roles` for the badge — list is not a hot path, so no denormalization).
+ * All three are null/absent for a universal-assistant chat (no bound role).
  */
 export interface IAiChat {
   id: string;
   title: string | null;
   creatorId: string;
   workspaceId: string;
+  roleId?: string | null;
+  roleName?: string | null;
+  roleEmoji?: string | null;
   createdAt: string;
   updatedAt: string;
   deletedAt?: string | null;
 }
 
+/**
+ * A reusable agent role (persona). The picker view (id/name/emoji/description)
+ * is safe for any workspace member; the admin view adds `instructions`,
+ * `modelConfig`, `enabled`, and timestamps. Mirrors the server's
+ * AgentRolePickerView / AgentRoleAdminView.
+ */
+export type IAiRoleDriver = "openai" | "gemini" | "ollama";
+
+export interface IAiRoleModelConfig {
+  driver?: IAiRoleDriver;
+  chatModel: string;
+}
+
+/** Picker view — no `instructions` (admin-only field). */
+export interface IAiRolePicker {
+  id: string;
+  name: string;
+  emoji: string | null;
+  description: string | null;
+}
+
+/** Admin view — includes instructions, modelConfig, enabled, timestamps. */
+export interface IAiRole extends IAiRolePicker {
+  instructions: string;
+  modelConfig: IAiRoleModelConfig | null;
+  enabled: boolean;
+  createdAt: string;
+  updatedAt: string;
+}
+
 /**
  * A persisted message row (mirrors the server `ai_chat_messages` baseFields
  * returned by `POST /ai-chat/messages`, oldest first). `metadata.parts` holds
diff --git a/apps/client/src/features/workspace/components/settings/components/ai-agent-role-form.tsx b/apps/client/src/features/workspace/components/settings/components/ai-agent-role-form.tsx
new file mode 100644
index 00000000..d9b07042
--- /dev/null
+++ b/apps/client/src/features/workspace/components/settings/components/ai-agent-role-form.tsx
@@ -0,0 +1,236 @@
+import { useEffect, useState } from "react";
+import { z } from "zod/v4";
+import {
+  Button,
+  Group,
+  Select,
+  Stack,
+  Switch,
+  Text,
+  Textarea,
+  TextInput,
+} from "@mantine/core";
+import { useForm } from "@mantine/form";
+import { zod4Resolver } from "mantine-form-zod-resolver";
+import { useTranslation } from "react-i18next";
+import {
+  useCreateAiRoleMutation,
+  useUpdateAiRoleMutation,
+} from "@/features/workspace/queries/ai-agent-roles-query.ts";
+import {
+  type IAiRole,
+  type IAiRoleDriver,
+  type IAiRoleModelConfig,
+} from "@/features/ai-chat/types/ai-chat.types.ts";
+
+// Whether the role overrides the workspace model. When "default", no model
+// override is stored (null). When "custom", chatModel + optional driver apply.
+type OverrideMode = "default" | "custom";
+
+const formSchema = z.object({
+  name: z.string().min(1),
+  emoji: z.string(),
+  description: z.string(),
+  instructions: z.string().min(1),
+  // Override mode controls whether model fields are emitted at all.
+  modelOverride: z.enum(["default", "custom"]),
+  modelDriver: z.enum(["openai", "gemini", "ollama"]).or(z.literal("")),
+  chatModel: z.string(),
+  enabled: z.boolean(),
+});
+
+type FormValues = z.infer<typeof formSchema>;
+
+interface AiAgentRoleFormProps {
+  // When provided, the form edits an existing role; otherwise it creates one.
+  role?: IAiRole;
+  onClose: () => void;
+}
+
+const DRIVER_OPTIONS: { value: IAiRoleDriver | ""; label: string }[] = [
+  { value: "", label: "(workspace default driver)" },
+  { value: "openai", label: "OpenAI" },
+  { value: "gemini", label: "Gemini" },
+  { value: "ollama", label: "Ollama" },
+];
+
+export default function AiAgentRoleForm({
+  role,
+  onClose,
+}: AiAgentRoleFormProps) {
+  const { t } = useTranslation();
+  const isEdit = Boolean(role);
+
+  const createMutation = useCreateAiRoleMutation();
+  const updateMutation = useUpdateAiRoleMutation();
+
+  const form = useForm<FormValues>({
+    validate: zod4Resolver(formSchema),
+    initialValues: buildInitialValues(role),
+  });
+
+  // Re-hydrate when the target role changes (e.g. reusing the modal).
+  useEffect(() => {
+    form.setValues(buildInitialValues(role));
+    form.resetDirty();
+    // eslint-disable-next-line react-hooks/exhaustive-deps
+  }, [role?.id]);
+
+  const isCustomModel = form.values.modelOverride === "custom";
+
+  // Build the modelConfig payload honouring the override mode. For "default"
+  // we pass null on edit (clear any stored override) and omit on create.
+  function resolveModelConfig(
+    isEdit: boolean,
+  ): IAiRoleModelConfig | null | undefined {
+    if (!isCustomModel) {
+      // Clear only when editing a role that previously had an override.
+      return isEdit && role?.modelConfig ? null : undefined;
+    }
+    const chatModel = form.values.chatModel.trim();
+    if (!chatModel) return isEdit && role?.modelConfig ? null : undefined;
+    const cfg: IAiRoleModelConfig = { chatModel };
+    const driver = form.values.modelDriver;
+    if (driver === "openai" || driver === "gemini" || driver === "ollama") {
+      cfg.driver = driver;
+    }
+    return cfg;
+  }
+
+  async function handleSubmit(values: FormValues) {
+    const modelConfig = resolveModelConfig(isEdit);
+
+    if (isEdit && role) {
+      await updateMutation.mutateAsync({
+        id: role.id,
+        name: values.name,
+        emoji: values.emoji.trim() || null,
+        description: values.description.trim() || null,
+        instructions: values.instructions,
+        modelConfig,
+        enabled: values.enabled,
+      });
+    } else {
+      await createMutation.mutateAsync({
+        name: values.name,
+        emoji: values.emoji.trim() || undefined,
+        description: values.description.trim() || undefined,
+        instructions: values.instructions,
+        modelConfig: modelConfig ?? undefined,
+        enabled: values.enabled,
+      });
+    }
+
+    onClose();
+  }
+
+  const isSaving = createMutation.isPending || updateMutation.isPending;
+
+  return (
+    <Stack>
+      <TextInput
+        label={t("Role name")}
+        {...form.getInputProps("name")}
+      />
+
+      <TextInput
+        label={t("Emoji")}
+        description={t("Optional. Shown next to the role name in the picker.")}
+        maxLength={4}
+        {...form.getInputProps("emoji")}
+      />
+
+      <Textarea
+        label={t("Description")}
+        description={t("Optional. Shown in the role picker to help users choose.")}
+        autosize
+        minRows={1}
+        maxRows={3}
+        {...form.getInputProps("description")}
+      />
+
+      <Textarea
+        label={t("Instructions")}
+        description={t(
+          "The agent persona. Replaces the workspace system message for chats bound to this role. A built-in safety framework is always appended.",
+        )}
+        autosize
+        minRows={4}
+        maxRows={16}
+        {...form.getInputProps("instructions")}
+      />
+
+      <Select
+        label={t("Model override")}
+        description={t(
+          "Optional. Use a different model for chats bound to this role.",
+        )}
+        data={[
+          { value: "default", label: t("Use workspace default") },
+          { value: "custom", label: t("Custom model") },
+        ]}
+        allowDeselect={false}
+        {...form.getInputProps("modelOverride")}
+      />
+
+      {isCustomModel && (
+        <Group align="flex-end" gap="sm">
+          <Select
+            label={t("Driver")}
+            description={t(
+              "Defaults to the workspace driver. Credentials for an alternate driver must be set in the provider settings.",
+            )}
+            data={DRIVER_OPTIONS}
+            w={180}
+            {...form.getInputProps("modelDriver")}
+          />
+          <TextInput
+            label={t("Chat model")}
+            style={{ flex: 1 }}
+            {...form.getInputProps("chatModel")}
+          />
+        </Group>
+      )}
+
+      <Switch
+        label={t("Enabled")}
+        description={t(
+          "Disabled roles are hidden from the picker but existing chats keep using them.",
+        )}
+        checked={form.values.enabled}
+        onChange={(event) =>
+          form.setFieldValue("enabled", event.currentTarget.checked)
+        }
+      />
+
+      <Group justify="flex-end" mt="sm">
+        <Button type="button" variant="default" onClick={onClose}>
+          {t("Cancel")}
+        </Button>
+        <Button
+          type="button"
+          onClick={() => handleSubmit(form.values)}
+          disabled={isSaving || !form.isValid()}
+          loading={isSaving}
+        >
+          {t("Save")}
+        </Button>
+      </Group>
+    </Stack>
+  );
+}
+
+/** Build the form initial values from an existing role (or defaults for create). */
+function buildInitialValues(role: IAiRole | undefined): FormValues {
+  const cfg = role?.modelConfig;
+  return {
+    name: role?.name ?? "",
+    emoji: role?.emoji ?? "",
+    description: role?.description ?? "",
+    instructions: role?.instructions ?? "",
+    modelOverride: cfg ? "custom" : "default",
+    modelDriver: cfg?.driver ?? "",
+    chatModel: cfg?.chatModel ?? "",
+    enabled: role?.enabled ?? true,
+  };
+}
diff --git a/apps/client/src/features/workspace/components/settings/components/ai-agent-roles.tsx b/apps/client/src/features/workspace/components/settings/components/ai-agent-roles.tsx
new file mode 100644
index 00000000..f8fd1287
--- /dev/null
+++ b/apps/client/src/features/workspace/components/settings/components/ai-agent-roles.tsx
@@ -0,0 +1,184 @@
+import { useState } from "react";
+import {
+  ActionIcon,
+  Badge,
+  Box,
+  Button,
+  Group,
+  Modal,
+  Paper,
+  Stack,
+  Switch,
+  Text,
+} from "@mantine/core";
+import { useDisclosure } from "@mantine/hooks";
+import { modals } from "@mantine/modals";
+import { IconPencil, IconPlus, IconTrash } from "@tabler/icons-react";
+import { useTranslation } from "react-i18next";
+import useUserRole from "@/hooks/use-user-role.tsx";
+import {
+  useAiRolesAdminQuery,
+  useDeleteAiRoleMutation,
+  useUpdateAiRoleMutation,
+} from "@/features/workspace/queries/ai-agent-roles-query.ts";
+import { IAiRole } from "@/features/ai-chat/types/ai-chat.types.ts";
+import AiAgentRoleForm from "./ai-agent-role-form.tsx";
+
+/**
+ * Admin section: list / add / edit / delete agent roles (reusable personas).
+ * Mirrors `AiMcpServers`. The add/edit form lives in `AiAgentRoleForm`, opened
+ * in a modal. Roles customize the agent's persona (and optionally the model);
+ * the non-removable safety framework is always appended after `instructions`.
+ */
+export default function AiAgentRoles() {
+  const { t } = useTranslation();
+  const { isAdmin } = useUserRole();
+
+  const { data: roles, isLoading } = useAiRolesAdminQuery(isAdmin);
+  const updateMutation = useUpdateAiRoleMutation();
+  const deleteMutation = useDeleteAiRoleMutation();
+
+  const [opened, { open, close }] = useDisclosure(false);
+  // The role being edited; undefined means the modal is in "create" mode.
+  const [editing, setEditing] = useState<IAiRole | undefined>(undefined);
+
+  if (!isAdmin) {
+    return (
+      <Text size="sm" c="dimmed">
+        {t("Only workspace admins can manage AI provider settings.")}
+      </Text>
+    );
+  }
+
+  function openCreate() {
+    setEditing(undefined);
+    open();
+  }
+
+  function openEdit(role: IAiRole) {
+    setEditing(role);
+    open();
+  }
+
+  function confirmDelete(role: IAiRole) {
+    modals.openConfirmModal({
+      title: t("Delete role"),
+      children: (
+        <Text size="sm">
+          {t(
+            "Are you sure you want to delete this role? Existing chats keep their persona.",
+          )}
+        </Text>
+      ),
+      labels: { confirm: t("Delete"), cancel: t("Cancel") },
+      confirmProps: { color: "red" },
+      onConfirm: () => deleteMutation.mutate(role.id),
+    });
+  }
+
+  return (
+    <Paper withBorder radius="md" p="lg">
+      <Group justify="space-between" align="center" wrap="nowrap">
+        <Group gap="xs" align="center" wrap="nowrap">
+          <Box
+            w={9}
+            h={9}
+            bg="grape.6"
+            style={{ borderRadius: "50%", flex: "none" }}
+          />
+          <Text fw={600}>{t("Agent roles")}</Text>
+          <Badge size="sm" variant="light" color="gray">
+            {t("Personas")}
+          </Badge>
+        </Group>
+        <Button
+          leftSection={<IconPlus size={16} />}
+          variant="default"
+          size="xs"
+          onClick={openCreate}
+        >
+          {t("Add role")}
+        </Button>
+      </Group>
+      <Text size="xs" c="dimmed" mt={4}>
+        {t("Reusable agent personas for specialized chats.")}
+      </Text>
+
+      {!isLoading && (!roles || roles.length === 0) && (
+        <Text size="sm" c="dimmed" mt="sm">
+          {t("No agent roles configured")}
+        </Text>
+      )}
+
+      <Stack gap="xs" mt="sm">
+        {roles?.map((role) => (
+          <Group key={role.id} justify="space-between" wrap="nowrap">
+            <Stack gap={2} style={{ minWidth: 0 }}>
+              <Group gap="xs">
+                {role.emoji && <span aria-hidden>{role.emoji}</span>}
+                <Text fw={500} truncate>
+                  {role.name}
+                </Text>
+                {role.modelConfig && (
+                  <Badge size="xs" variant="light" color="indigo">
+                    {role.modelConfig.driver
+                      ? `${role.modelConfig.driver}/${role.modelConfig.chatModel}`
+                      : role.modelConfig.chatModel}
+                  </Badge>
+                )}
+              </Group>
+              {role.description && (
+                <Text size="xs" c="dimmed" truncate>
+                  {role.description}
+                </Text>
+              )}
+            </Stack>
+
+            <Group gap="xs" wrap="nowrap">
+              <Switch
+                size="sm"
+                checked={role.enabled}
+                aria-label={t("Enabled")}
+                onChange={(event) =>
+                  updateMutation.mutate({
+                    id: role.id,
+                    enabled: event.currentTarget.checked,
+                  })
+                }
+              />
+              <ActionIcon
+                variant="subtle"
+                aria-label={t("Edit role")}
+                onClick={() => openEdit(role)}
+              >
+                <IconPencil size={16} />
+              </ActionIcon>
+              <ActionIcon
+                variant="subtle"
+                color="red"
+                aria-label={t("Delete role")}
+                onClick={() => confirmDelete(role)}
+              >
+                <IconTrash size={16} />
+              </ActionIcon>
+            </Group>
+          </Group>
+        ))}
+      </Stack>
+
+      <Modal
+        opened={opened}
+        onClose={close}
+        title={editing ? t("Edit role") : t("Add role")}
+        size="lg"
+      >
+        {/* Remount the form per target so its internal state re-hydrates. */}
+        <AiAgentRoleForm
+          key={editing?.id ?? "new"}
+          role={editing}
+          onClose={close}
+        />
+      </Modal>
+    </Paper>
+  );
+}
diff --git a/apps/client/src/features/workspace/components/settings/components/ai-provider-settings.tsx b/apps/client/src/features/workspace/components/settings/components/ai-provider-settings.tsx
index 78727bda..67569a6e 100644
--- a/apps/client/src/features/workspace/components/settings/components/ai-provider-settings.tsx
+++ b/apps/client/src/features/workspace/components/settings/components/ai-provider-settings.tsx
@@ -38,6 +38,7 @@ import {
   SttApiStyle,
 } from "@/features/workspace/services/ai-settings-service.ts";
 import AiMcpServers from "./ai-mcp-servers.tsx";
+import AiAgentRoles from "./ai-agent-roles.tsx";
 
 // No driver field: every endpoint is OpenAI-compatible, so the form carries only
 // the user-editable fields. `apiKey` / `embeddingApiKey` are write-only buffers
@@ -731,6 +732,9 @@ export default function AiProviderSettings() {
       {/* Nested: external MCP tools the agent calls out to */}
       <AiMcpServers />
 
+      {/* Nested: reusable agent roles (personas) */}
+      <AiAgentRoles />
+
       {/* Save all endpoint settings */}
       <Group>
         <Button
diff --git a/apps/client/src/features/workspace/queries/ai-agent-roles-query.ts b/apps/client/src/features/workspace/queries/ai-agent-roles-query.ts
new file mode 100644
index 00000000..73f9dff2
--- /dev/null
+++ b/apps/client/src/features/workspace/queries/ai-agent-roles-query.ts
@@ -0,0 +1,107 @@
+import {
+  useMutation,
+  useQuery,
+  useQueryClient,
+  UseQueryResult,
+} from "@tanstack/react-query";
+import {
+  getAiRoles,
+  getAiRolesAdmin,
+  createAiRole,
+  updateAiRole,
+  deleteAiRole,
+  type IAiRoleCreate,
+  type IAiRoleUpdate,
+} from "@/features/workspace/services/ai-agent-roles-service.ts";
+import {
+  type IAiRole,
+  type IAiRolePicker,
+} from "@/features/ai-chat/types/ai-chat.types.ts";
+import { notifications } from "@mantine/notifications";
+import { useTranslation } from "react-i18next";
+
+// Picker list (all members) and admin list (admins only) share an invalidate
+// key so any role mutation refreshes both the picker and the admin table.
+const aiRolesKey = ["ai-roles"];
+
+/** Picker list — any workspace member. Returns id/name/emoji/description only. */
+export function useAiRolesQuery(
+  enabled: boolean = true,
+): UseQueryResult<IAiRolePicker[], Error> {
+  return useQuery({
+    queryKey: aiRolesKey,
+    queryFn: () => getAiRoles(),
+    enabled,
+  });
+}
+
+/** Admin list — full view including instructions/modelConfig. */
+export function useAiRolesAdminQuery(
+  enabled: boolean = true,
+): UseQueryResult<IAiRole[], Error> {
+  return useQuery({
+    queryKey: [...aiRolesKey, "admin"],
+    queryFn: () => getAiRolesAdmin(),
+    enabled,
+  });
+}
+
+export function useCreateAiRoleMutation() {
+  const { t } = useTranslation();
+  const queryClient = useQueryClient();
+
+  return useMutation<IAiRole, Error, IAiRoleCreate>({
+    mutationFn: (data) => createAiRole(data),
+    onSuccess: () => {
+      notifications.show({ message: t("Created successfully") });
+      queryClient.invalidateQueries({ queryKey: aiRolesKey });
+    },
+    onError: (error) => {
+      const errorMessage = error["response"]?.data?.message;
+      notifications.show({
+        message: errorMessage ?? t("Failed to update data"),
+        color: "red",
+      });
+    },
+  });
+}
+
+export function useUpdateAiRoleMutation() {
+  const { t } = useTranslation();
+  const queryClient = useQueryClient();
+
+  return useMutation<IAiRole, Error, IAiRoleUpdate>({
+    mutationFn: (data) => updateAiRole(data),
+    onSuccess: () => {
+      notifications.show({ message: t("Updated successfully") });
+      queryClient.invalidateQueries({ queryKey: aiRolesKey });
+    },
+    onError: (error) => {
+      const errorMessage = error["response"]?.data?.message;
+      notifications.show({
+        message: errorMessage ?? t("Failed to update data"),
+        color: "red",
+      });
+    },
+  });
+}
+
+export function useDeleteAiRoleMutation() {
+  const { t } = useTranslation();
+  const queryClient = useQueryClient();
+
+  return useMutation<{ success: true }, Error, string>({
+    mutationFn: (id) => deleteAiRole(id),
+    onSuccess: () => {
+      notifications.show({ message: t("Deleted successfully") });
+      queryClient.invalidateQueries({ queryKey: aiRolesKey });
+    },
+    onError: (error) => {
+      const errorMessage = error["response"]?.data?.message;
+      notifications.show({
+        message: errorMessage ?? t("Failed to update data"),
+        color: "red",
+      });
+    },
+  });
+}
diff --git a/apps/client/src/features/workspace/services/ai-agent-roles-service.ts b/apps/client/src/features/workspace/services/ai-agent-roles-service.ts
new file mode 100644
index 00000000..84212b22
--- /dev/null
+++ b/apps/client/src/features/workspace/services/ai-agent-roles-service.ts
@@ -0,0 +1,75 @@
+import api from "@/lib/api-client";
+import {
+  type IAiRole,
+  type IAiRoleModelConfig,
+  type IAiRoleDriver,
+  type IAiRolePicker,
+} from "@/features/ai-chat/types/ai-chat.types.ts";
+
+/**
+ * Agent roles API. The picker list (`getAiRoles`) is reachable by any workspace
+ * member (returns id/name/emoji/description only — never `instructions`); the
+ * admin endpoints (`getAiRolesAdmin`/create/update/delete) are admin-only and
+ * enforced server-side. The server wraps non-stream responses in `{ data }`
+ * (global transform interceptor), unwrapped here via `.data`.
+ */
+
+export type { IAiRoleDriver, IAiRoleModelConfig };
+
+/** Create payload. `modelConfig` omitted/null => use the workspace default model. */
+export interface IAiRoleCreate {
+  name: string;
+  emoji?: string;
+  description?: string;
+  instructions: string;
+  modelConfig?: IAiRoleModelConfig | null;
+  enabled?: boolean;
+}
+
+/** Update payload. Every field is optional (partial update). */
+export interface IAiRoleUpdate {
+  id: string;
+  name?: string;
+  emoji?: string | null;
+  description?: string | null;
+  instructions?: string;
+  // undefined => leave unchanged; null => clear the override.
+  modelConfig?: IAiRoleModelConfig | null;
+  enabled?: boolean;
+}
+
+/** Picker list — any workspace member. */
+export async function getAiRoles(): Promise<IAiRolePicker[]> {
+  const req = await api.post<IAiRolePicker[]>("/workspace/ai-agent-roles");
+  return req.data;
+}
+
+/** Admin list — includes instructions, modelConfig, enabled, timestamps. */
+export async function getAiRolesAdmin(): Promise<IAiRole[]> {
+  const req = await api.post<IAiRole[]>("/workspace/ai-agent-roles/admin-list");
+  return req.data;
+}
+
+export async function createAiRole(data: IAiRoleCreate): Promise<IAiRole> {
+  const req = await api.post<IAiRole>(
+    "/workspace/ai-agent-roles/create",
+    data,
+  );
+  return req.data;
+}
+
+export async function updateAiRole(data: IAiRoleUpdate): Promise<IAiRole> {
+  const req = await api.post<IAiRole>(
+    "/workspace/ai-agent-roles/update",
+    data,
+  );
+  return req.data;
+}
+
+export async function deleteAiRole(id: string): Promise<{ success: true }> {
+  const req = await api.post<{ success: true }>(
+    "/workspace/ai-agent-roles/delete",
+    { id },
+  );
+  return req.data;
+}
diff --git a/apps/server/src/core/ai-chat/ai-chat.controller.ts b/apps/server/src/core/ai-chat/ai-chat.controller.ts
index c32e8e3c..f628b10a 100644
--- a/apps/server/src/core/ai-chat/ai-chat.controller.ts
+++ b/apps/server/src/core/ai-chat/ai-chat.controller.ts
@@ -144,8 +144,14 @@ export class AiChatController {
 
     // Resolve the model BEFORE hijack so an unconfigured provider returns a
     // clean JSON 503 (AiNotConfiguredException is a 503 HttpException; letting
-    // it propagate here yields a normal response, not a broken stream).
-    const model = await this.aiChatService.getChatModel(workspace.id);
+    // it propagate here yields a normal response, not a broken stream). This
+    // also resolves a role's optional model override: a misconfigured alternate
+    // driver throws a clear 503 here (never a silent fallback mid-stream).
+    const model = await this.aiChatService.getChatModelForRole(
+      workspace.id,
+      body.roleId,
+      body.chatId,
+    );
 
     // Abort the agent loop when the client disconnects. `close` also fires on
     // normal completion, so only abort when the response has not finished
diff --git a/apps/server/src/core/ai-chat/ai-chat.module.ts b/apps/server/src/core/ai-chat/ai-chat.module.ts
index c8e863fb..fc656b13 100644
--- a/apps/server/src/core/ai-chat/ai-chat.module.ts
+++ b/apps/server/src/core/ai-chat/ai-chat.module.ts
@@ -7,6 +7,7 @@ import { AiTranscriptionService } from './ai-transcription.service';
 import { AiChatToolsService } from './tools/ai-chat-tools.service';
 import { EmbeddingModule } from './embedding/embedding.module';
 import { ExternalMcpModule } from './external-mcp/external-mcp.module';
+import { AiAgentRolesModule } from './roles/ai-agent-roles.module';
 
 /**
  * Per-user AI chat module (§6.1).
@@ -18,9 +19,17 @@ import { ExternalMcpModule } from './external-mcp/external-mcp.module';
  * + AI_CHAT throttler come from the global ThrottleModule registered in
  * AppModule. EmbeddingModule hosts the vector-RAG indexer + AI_QUEUE consumer
  * (§6.7 stage D); importing it here boots the processor with the app.
+ * AiAgentRolesModule supplies the role resolve path used during streaming
+ * (persona + optional model override).
  */
 @Module({
-  imports: [AiModule, TokenModule, EmbeddingModule, ExternalMcpModule],
+  imports: [
+    AiModule,
+    TokenModule,
+    EmbeddingModule,
+    ExternalMcpModule,
+    AiAgentRolesModule,
+  ],
   controllers: [AiChatController],
   providers: [AiChatService, AiTranscriptionService, AiChatToolsService],
 })
diff --git a/apps/server/src/core/ai-chat/ai-chat.prompt.ts b/apps/server/src/core/ai-chat/ai-chat.prompt.ts
index eeae903a..9c1544aa 100644
--- a/apps/server/src/core/ai-chat/ai-chat.prompt.ts
+++ b/apps/server/src/core/ai-chat/ai-chat.prompt.ts
@@ -61,6 +61,14 @@ export interface BuildSystemPromptInput {
    * used instead.
    */
   adminPrompt?: string | null;
+  /**
+   * Role-specific persona fragment (from `ai_agent_roles.instructions` for the
+   * chat's bound role, if any). When this is a non-blank string it REPLACES the
+   * admin persona base (a role like "Proofreader" must dominate, not compete
+   * with, the workspace prompt). When blank/absent the admin prompt (or default)
+   * is used. The non-removable SAFETY_FRAMEWORK is appended AFTER in all cases.
+   */
+  roleInstructions?: string | null;
   /**
    * The page the user is currently viewing (client-supplied), if any. When it
    * has an id, a CONTEXT line is added so the agent can resolve "this page" /
@@ -71,19 +79,26 @@ export interface BuildSystemPromptInput {
 }
 
 /**
- * Compose the agent's system prompt: the admin's configured text (or a default
- * when empty), then ALWAYS the non-removable safety framework. The admin text
- * can shape the persona but cannot strip the safety rules.
+ * Compose the agent's system prompt: the persona (role instructions, else the
+ * admin's configured text, else a default when empty), then ALWAYS the
+ * non-removable safety framework. Neither the role nor the admin can strip the
+ * safety rules — SAFETY_FRAMEWORK is appended unconditionally.
  */
 export function buildSystemPrompt({
   workspace,
   adminPrompt,
+  roleInstructions,
   openedPage,
 }: BuildSystemPromptInput): string {
-  const base =
-    typeof adminPrompt === 'string' && adminPrompt.trim().length > 0
-      ? adminPrompt.trim()
-      : DEFAULT_PROMPT;
+  // Persona priority: role instructions (when non-blank) REPLACE the admin
+  // persona base; otherwise the admin prompt (or the default) is used. A role
+  // is a narrow persona like "Proofreader" — its instructions must dominate.
+  const persona =
+    typeof roleInstructions === 'string' && roleInstructions.trim().length > 0
+      ? roleInstructions.trim()
+      : typeof adminPrompt === 'string' && adminPrompt.trim().length > 0
+        ? adminPrompt.trim()
+        : DEFAULT_PROMPT;
 
   let context = workspace?.name ? `\n\nWorkspace: ${workspace.name}.` : '';
 
@@ -100,5 +115,5 @@ export function buildSystemPrompt({
     context += `\nThe user is currently viewing the page "${title}" (pageId: ${pageId.trim()}). When they refer to "this page", "the current page", or similar, operate on that pageId — use the read/write page tools with it.`;
   }
 
-  return `${base}${context}\n${SAFETY_FRAMEWORK}`;
+  return `${persona}${context}\n${SAFETY_FRAMEWORK}`;
 }
diff --git a/apps/server/src/core/ai-chat/ai-chat.service.ts b/apps/server/src/core/ai-chat/ai-chat.service.ts
index 3119c3c4..22eb1d0e 100644
--- a/apps/server/src/core/ai-chat/ai-chat.service.ts
+++ b/apps/server/src/core/ai-chat/ai-chat.service.ts
@@ -15,15 +15,23 @@ import { AiChatMessageRepo } from '@docmost/db/repos/ai-chat/ai-chat-message.rep
 import { User, Workspace, AiChatMessage } from '@docmost/db/types/entity.types';
 import { AiChatToolsService } from './tools/ai-chat-tools.service';
 import { McpClientsService } from './external-mcp/mcp-clients.service';
+import { AiAgentRolesService } from './roles/ai-agent-roles.service';
 import { buildSystemPrompt } from './ai-chat.prompt';
 
 /**
  * Payload accepted from the client `useChat` POST body. We do NOT bind a strict
  * DTO (the global ValidationPipe whitelist would strip the useChat-specific
  * fields), so this is a loose shape parsed straight off `req.body`.
+ *
+ * `roleId` is consumed ONLY on the first turn of a brand-new chat (chatId is
+ * null) — the server persists it onto the chat row. Subsequent turns read the
+ * role from the chat row, never from the body, so the role cannot be swapped
+ * per-turn.
  */
 export interface AiChatStreamBody {
   chatId?: string;
+  // Bound ONCE at chat creation; ignored on later turns.
+  roleId?: string | null;
   // The page the user is currently viewing (client-supplied), or null on a
   // non-page route. Used ONLY as prompt context so the agent knows what "this
   // page" refers to; the page itself is never fetched server-side here. The id
@@ -70,6 +78,7 @@ export class AiChatService {
     private readonly aiSettings: AiSettingsService,
     private readonly tools: AiChatToolsService,
     private readonly mcpClients: McpClientsService,
+    private readonly rolesService: AiAgentRolesService,
   ) {}
 
   /**
@@ -81,6 +90,73 @@ export class AiChatService {
     return this.ai.getChatModel(workspaceId);
   }
 
+  /**
+   * Resolve the chat language model for a turn, honouring a role's optional
+   * model override. Resolves the role for THIS turn from the chat row's roleId
+   * (existing chat) or the request body's roleId (new chat). The driver-switch
+   * path throws AiNotConfiguredException (→ 503) with a clear, role-specific
+   * message when the alternate driver is unconfigured — never a silent fallback.
+   *
+   * Exposed so the controller can resolve the model BEFORE res.hijack(), so a
+   * misconfigured role surfaces as clean JSON 503 rather than a broken stream.
+   */
+  async getChatModelForRole(
+    workspaceId: string,
+    roleIdFromBody: string | null | undefined,
+    chatId: string | null | undefined,
+  ): Promise<LanguageModel> {
+    let effectiveRoleId: string | null = null;
+    if (chatId) {
+      const chat = await this.aiChatRepo.findById(chatId, workspaceId);
+      if (chat) {
+        // For an existing chat, the role is fixed on the chat row — read it
+        // there, never from the request body (the role cannot be swapped
+        // per-turn). findByIdForResolve returns the role even if disabled or
+        // soft-deleted, so existing chats keep their persona/model.
+        effectiveRoleId = chat.roleId ?? null;
+        if (effectiveRoleId) {
+          const role = await this.rolesService.findByIdForResolve(
+            effectiveRoleId,
+            workspaceId,
+          );
+          if (!role?.modelConfig) return this.ai.getChatModel(workspaceId);
+          return this.ai.getChatModel(workspaceId, role.modelConfig);
+        }
+        return this.ai.getChatModel(workspaceId);
+      }
+      // Stale chatId: stream() will create a new chat, so fall through to the
+      // new-chat resolution path using body.roleId.
+    }
+
+    // New chat (or stale chatId): mirror stream()'s picker-eligibility gate so
+    // a stale disabled/deleted role id is silently ignored here too — otherwise
+    // the controller would throw 503 on an alt-driver override while stream()
+    // proceeds without the role, diverging model and persona.
+    effectiveRoleId = roleIdFromBody || null;
+    if (effectiveRoleId) {
+      const eligible = await this.rolesService.findByIdForPicker(
+        effectiveRoleId,
+        workspaceId,
+      );
+      if (!eligible) effectiveRoleId = null;
+    }
+    if (!effectiveRoleId) {
+      return this.ai.getChatModel(workspaceId);
+    }
+
+    // Once gated as picker-eligible, use the full resolve view: the role is
+    // enabled and live, so findByIdForResolve === findByIdForPicker here, but
+    // findByIdForResolve returns the model_config-bearing row.
+    const role = await this.rolesService.findByIdForResolve(
+      effectiveRoleId,
+      workspaceId,
+    );
+    if (!role?.modelConfig) {
+      return this.ai.getChatModel(workspaceId);
+    }
+    return this.ai.getChatModel(workspaceId, role.modelConfig);
+  }
+
   async stream({
     user,
     workspace,
@@ -101,9 +177,27 @@ export class AiChatService {
       }
     }
     if (!chatId) {
+      // roleId is bound ONCE at chat creation (client sends it on the first
+      // turn of a new chat). Subsequent turns read it from the chat row below.
+      // Normalize with || (not ??) so a stray empty string also maps to null
+      // (the uuid column rejects ""; belt-and-braces with the client coercion).
+      let effectiveRoleId: string | null = body.roleId || null;
+      // Verify the role is picker-eligible (enabled, not soft-deleted, in this
+      // workspace). A stray id is either a stale client or a malicious one; the
+      // picker would never have offered a disabled/deleted role, so silently
+      // fall back to the universal assistant rather than throwing (avoids
+      // erroring an otherwise-legitimate new chat).
+      if (effectiveRoleId) {
+        const eligible = await this.rolesService.findByIdForPicker(
+          effectiveRoleId,
+          workspace.id,
+        );
+        if (!eligible) effectiveRoleId = null;
+      }
       const chat = await this.aiChatRepo.insert({
         creatorId: user.id,
         workspaceId: workspace.id,
+        roleId: effectiveRoleId,
       });
       chatId = chat.id;
       isNewChat = true;
@@ -143,9 +237,29 @@ export class AiChatService {
     // The model is resolved by the controller before hijack (clean 503 path).
     // Here we only need the admin-configured system prompt.
     const resolved = await this.aiSettings.resolve(workspace.id);
+
+    // Resolve the role's persona for THIS turn. For an existing chat the role is
+    // fixed on the chat row (read there, never from the request body, so it
+    // cannot be swapped per-turn); for a brand-new chat the role was just bound
+    // above from body.roleId. findByIdForResolve returns the role even if
+    // disabled or soft-deleted, so existing chats keep their persona.
+    let roleInstructions: string | null = null;
+    {
+      const chat = await this.aiChatRepo.findById(chatId, workspace.id);
+      const roleId = chat?.roleId ?? null;
+      if (roleId) {
+        const role = await this.rolesService.findByIdForResolve(
+          roleId,
+          workspace.id,
+        );
+        if (role) roleInstructions = role.instructions;
+      }
+    }
+
     const system = buildSystemPrompt({
       workspace,
       adminPrompt: resolved?.systemPrompt,
+      roleInstructions,
       openedPage: body.openPage,
     });
 
diff --git a/apps/server/src/core/ai-chat/roles/ai-agent-roles.controller.ts b/apps/server/src/core/ai-chat/roles/ai-agent-roles.controller.ts
new file mode 100644
index 00000000..5325f70d
--- /dev/null
+++ b/apps/server/src/core/ai-chat/roles/ai-agent-roles.controller.ts
@@ -0,0 +1,109 @@
+import {
+  Body,
+  Controller,
+  ForbiddenException,
+  HttpCode,
+  HttpStatus,
+  Post,
+  UseGuards,
+} from '@nestjs/common';
+import { JwtAuthGuard } from '../../../common/guards/jwt-auth.guard';
+import { AuthUser } from '../../../common/decorators/auth-user.decorator';
+import { AuthWorkspace } from '../../../common/decorators/auth-workspace.decorator';
+import { User, Workspace } from '@docmost/db/types/entity.types';
+import WorkspaceAbilityFactory from '../../casl/abilities/workspace-ability.factory';
+import {
+  WorkspaceCaslAction,
+  WorkspaceCaslSubject,
+} from '../../casl/interfaces/workspace-ability.type';
+import { AiAgentRolesService } from './ai-agent-roles.service';
+import { CreateAgentRoleDto } from './dto/create-agent-role.dto';
+import { UpdateAgentRoleDto } from './dto/update-agent-role.dto';
+import { AgentRoleIdDto } from './dto/agent-role-id.dto';
+
+/**
+ * Agent roles management (admin CRUD + member-readable picker list). Mounted at
+ * `/workspace/ai-agent-roles` alongside `ai-mcp-servers` (both are admin AI
+ * settings). Routes are POST to match this codebase's convention.
+ *
+ * CRITICAL access asymmetry:
+ *  - `list` (the base POST) returns the PICKER view and is open to ANY workspace
+ *    member — otherwise a non-admin could not pick a role when starting a chat.
+ *    The picker view deliberately omits `instructions` (admin-authored trusted
+ *    content) so it is safe to expose to non-admins.
+ *  - `admin-list` / `create` / `update` / `delete` are admin-only (the same gate
+ *    as `/workspace/update` and the AI provider settings).
+ */
+@UseGuards(JwtAuthGuard)
+@Controller('workspace/ai-agent-roles')
+export class AiAgentRolesController {
+  constructor(
+    private readonly rolesService: AiAgentRolesService,
+    private readonly workspaceAbility: WorkspaceAbilityFactory,
+  ) {}
+
+  private assertAdmin(user: User, workspace: Workspace): void {
+    const ability = this.workspaceAbility.createForUser(user, workspace);
+    if (
+      ability.cannot(WorkspaceCaslAction.Manage, WorkspaceCaslSubject.Settings)
+    ) {
+      throw new ForbiddenException();
+    }
+  }
+
+  /**
+   * Picker list — open to ANY workspace member (no assertAdmin). Returns only
+   * id/name/emoji/description; never `instructions` (so it is safe for
+   * non-admins to read).
+   */
+  @HttpCode(HttpStatus.OK)
+  @Post()
+  async list(@AuthWorkspace() workspace: Workspace) {
+    return this.rolesService.listForPicker(workspace.id);
+  }
+
+  /** Admin list — full view including `instructions` + `modelConfig`. */
+  @HttpCode(HttpStatus.OK)
+  @Post('admin-list')
+  async adminList(
+    @AuthUser() user: User,
+    @AuthWorkspace() workspace: Workspace,
+  ) {
+    this.assertAdmin(user, workspace);
+    return this.rolesService.listForAdmin(workspace.id);
+  }
+
+  @HttpCode(HttpStatus.OK)
+  @Post('create')
+  async create(
+    @Body() dto: CreateAgentRoleDto,
+    @AuthUser() user: User,
+    @AuthWorkspace() workspace: Workspace,
+  ) {
+    this.assertAdmin(user, workspace);
+    return this.rolesService.create(workspace.id, user.id, dto);
+  }
+
+  @HttpCode(HttpStatus.OK)
+  @Post('update')
+  async update(
+    @Body() idDto: AgentRoleIdDto,
+    @Body() dto: UpdateAgentRoleDto,
+    @AuthUser() user: User,
+    @AuthWorkspace() workspace: Workspace,
+  ) {
+    this.assertAdmin(user, workspace);
+    return this.rolesService.update(workspace.id, idDto.id, dto);
+  }
+
+  @HttpCode(HttpStatus.OK)
+  @Post('delete')
+  async remove(
+    @Body() idDto: AgentRoleIdDto,
+    @AuthUser() user: User,
+    @AuthWorkspace() workspace: Workspace,
+  ) {
+    this.assertAdmin(user, workspace);
+    return this.rolesService.remove(workspace.id, idDto.id);
+  }
+}
diff --git a/apps/server/src/core/ai-chat/roles/ai-agent-roles.module.ts b/apps/server/src/core/ai-chat/roles/ai-agent-roles.module.ts
new file mode 100644
index 00000000..dfc7345f
--- /dev/null
+++ b/apps/server/src/core/ai-chat/roles/ai-agent-roles.module.ts
@@ -0,0 +1,19 @@
+import { Module } from '@nestjs/common';
+import { AiAgentRolesController } from './ai-agent-roles.controller';
+import { AiAgentRolesService } from './ai-agent-roles.service';
+
+/**
+ * Agent roles unit: reusable personas that customize the agent's system-prompt
+ * persona (and optionally the model) for chats bound to a role.
+ *
+ * AiAgentRoleRepo (DatabaseModule, global) and WorkspaceAbilityFactory
+ * (CaslModule, global) are resolved without explicit imports. The service is
+ * exported so AiChatService can resolve a role's instructions/model during
+ * streaming.
+ */
+@Module({
+  controllers: [AiAgentRolesController],
+  providers: [AiAgentRolesService],
+  exports: [AiAgentRolesService],
+})
+export class AiAgentRolesModule {}
diff --git a/apps/server/src/core/ai-chat/roles/ai-agent-roles.service.ts b/apps/server/src/core/ai-chat/roles/ai-agent-roles.service.ts
new file mode 100644
index 00000000..e140feba
--- /dev/null
+++ b/apps/server/src/core/ai-chat/roles/ai-agent-roles.service.ts
@@ -0,0 +1,196 @@
+import { BadRequestException, Injectable } from '@nestjs/common';
+import { AiAgentRoleRepo } from '@docmost/db/repos/ai-chat/ai-agent-role.repo';
+import { AiAgentRole } from '@docmost/db/types/entity.types';
+import { RoleModelConfig } from '@docmost/db/types/ai-agent-roles.types';
+import { CreateAgentRoleDto } from './dto/create-agent-role.dto';
+import { UpdateAgentRoleDto } from './dto/update-agent-role.dto';
+
+/**
+ * Public (picker) view of a role. SECURITY: this shape intentionally excludes
+ * `instructions` and `modelConfig` — it is the only shape reachable by non-admin
+ * workspace members (the chat-start picker). A non-admin must be able to list
+ * roles to pick one when starting a chat, but must not read the instructions.
+ */
+export interface AgentRolePickerView {
+  id: string;
+  name: string;
+  emoji: string | null;
+  description: string | null;
+}
+
+/**
+ * Admin-facing view of a role. Includes `instructions` and `modelConfig` (the
+ * fields only an admin should read/edit). Admin-only.
+ */
+export interface AgentRoleAdminView {
+  id: string;
+  name: string;
+  emoji: string | null;
+  description: string | null;
+  instructions: string;
+  modelConfig: RoleModelConfig | null;
+  enabled: boolean;
+  createdAt: Date;
+  updatedAt: Date;
+}
+
+/**
+ * Admin business logic for agent roles: CRUD plus the resolve path used by the
+ * stream. Roles are workspace-scoped; soft-deleted roles stay readable for the
+ * resolve path so existing chats keep their persona.
+ */
+@Injectable()
+export class AiAgentRolesService {
+  constructor(private readonly repo: AiAgentRoleRepo) {}
+
+  /**
+   * Picker list (all workspace members). Returns only enabled, non-deleted
+   * roles, projected to the picker view (NO instructions).
+   */
+  async listForPicker(workspaceId: string): Promise<AgentRolePickerView[]> {
+    const rows = await this.repo.listForPicker(workspaceId);
+    return rows.map((r) => this.toPickerView(r));
+  }
+
+  /**
+   * Admin list. Returns all non-deleted roles (including disabled), projected to
+   * the full admin view (with instructions + modelConfig).
+   */
+  async listForAdmin(workspaceId: string): Promise<AgentRoleAdminView[]> {
+    const rows = await this.repo.listForAdmin(workspaceId);
+    return rows.map((r) => this.toAdminView(r));
+  }
+
+  /**
+   * Resolve a role for the stream path: returns the role INCLUDING soft-deleted
+   * and disabled rows, so existing chats keep their persona. Returns undefined
+   * only when the row is gone (hard delete already nulled the chat's roleId via
+   * ON DELETE SET NULL).
+   */
+  async findByIdForResolve(
+    id: string,
+    workspaceId: string,
+  ): Promise<AiAgentRole | undefined> {
+    return this.repo.findByIdForResolve(id, workspaceId);
+  }
+
+  /**
+   * Picker-eligibility check: returns the role ONLY when enabled, not
+   * soft-deleted, and in this workspace. Used to validate a client-supplied
+   * roleId at new-chat creation so a disabled/soft-deleted role cannot be bound
+   * to a fresh chat. Returns undefined otherwise.
+   */
+  async findByIdForPicker(
+    id: string,
+    workspaceId: string,
+  ): Promise<AiAgentRole | undefined> {
+    return this.repo.findByIdEnabled(id, workspaceId);
+  }
+
+  async create(
+    workspaceId: string,
+    creatorId: string,
+    dto: CreateAgentRoleDto,
+  ): Promise<AgentRoleAdminView> {
+    const row = await this.repo.insert({
+      workspaceId,
+      creatorId,
+      name: dto.name.trim(),
+      emoji: dto.emoji?.trim() || null,
+      description: dto.description?.trim() || null,
+      instructions: dto.instructions.trim(),
+      modelConfig: normalizeModelConfig(dto.modelConfig),
+      enabled: dto.enabled ?? true,
+    });
+    return this.toAdminView(row);
+  }
+
+  async update(
+    workspaceId: string,
+    id: string,
+    dto: UpdateAgentRoleDto,
+  ): Promise<AgentRoleAdminView> {
+    const existing = await this.repo.findById(id, workspaceId);
+    if (!existing) {
+      throw new BadRequestException('Agent role not found');
+    }
+
+    await this.repo.update(id, workspaceId, {
+      name: dto.name !== undefined ? dto.name.trim() : undefined,
+      emoji: dto.emoji !== undefined ? dto.emoji.trim() || null : undefined,
+      description:
+        dto.description !== undefined
+          ? dto.description.trim() || null
+          : undefined,
+      instructions:
+        dto.instructions !== undefined ? dto.instructions.trim() : undefined,
+      // `modelConfig` is a nested object on the DTO; normalize it only when the
+      // key was present in the patch. The DTO loader turns a raw null/undefined
+      // into undefined here, so we distinguish "leave unchanged" (key absent)
+      // from "clear" (null). ValidationPipe delivers the validated DTO value
+      // as-is for present keys.
+      modelConfig:
+        dto.modelConfig === undefined
+          ? undefined
+          : normalizeModelConfig(dto.modelConfig),
+      enabled: dto.enabled,
+    });
+
+    const updated = await this.repo.findById(id, workspaceId);
+    return this.toAdminView(updated as AiAgentRole);
+  }
+
+  async remove(workspaceId: string, id: string): Promise<{ success: true }> {
+    await this.repo.softDelete(id, workspaceId);
+    return { success: true };
+  }
+
+  // --- internals ---
+
+  private toPickerView(row: AiAgentRole): AgentRolePickerView {
+    return {
+      id: row.id,
+      name: row.name,
+      emoji: row.emoji,
+      description: row.description,
+    };
+  }
+
+  private toAdminView(row: AiAgentRole): AgentRoleAdminView {
+    return {
+      id: row.id,
+      name: row.name,
+      emoji: row.emoji,
+      description: row.description,
+      instructions: row.instructions,
+      modelConfig: row.modelConfig,
+      enabled: row.enabled,
+      createdAt: row.createdAt,
+      updatedAt: row.updatedAt,
+    };
+  }
+}
+
+/**
+ * Normalize the model config for storage. Returns null when there is no override
+ * (so the column reads as the workspace default). When a config object is
+ * present, `chatModel` is required (enforced by the DTO) and `driver` is kept
+ * only when set.
+ */
+function normalizeModelConfig(
+  config:
+    | { driver?: string; chatModel?: string }
+    | null
+    | undefined,
+): RoleModelConfig | null {
+  if (!config) return null;
+  const chatModel = typeof config.chatModel === 'string' ? config.chatModel.trim() : '';
+  if (!chatModel) return null;
+  const out: RoleModelConfig = { chatModel };
+  const driver =
+    typeof config.driver === 'string' ? config.driver.trim() : '';
+  if (driver === 'openai' || driver === 'gemini' || driver === 'ollama') {
+    out.driver = driver;
+  }
+  return out;
+}
diff --git a/apps/server/src/core/ai-chat/roles/dto/agent-role-id.dto.ts b/apps/server/src/core/ai-chat/roles/dto/agent-role-id.dto.ts
new file mode 100644
index 00000000..dee1c414
--- /dev/null
+++ b/apps/server/src/core/ai-chat/roles/dto/agent-role-id.dto.ts
@@ -0,0 +1,7 @@
+import { IsString } from 'class-validator';
+
+/** Path param for the per-role routes (update/delete). */
+export class AgentRoleIdDto {
+  @IsString()
+  id: string;
+}
diff --git a/apps/server/src/core/ai-chat/roles/dto/create-agent-role.dto.ts b/apps/server/src/core/ai-chat/roles/dto/create-agent-role.dto.ts
new file mode 100644
index 00000000..0b0b2982
--- /dev/null
+++ b/apps/server/src/core/ai-chat/roles/dto/create-agent-role.dto.ts
@@ -0,0 +1,68 @@
+import {
+  IsBoolean,
+  IsIn,
+  IsObject,
+  IsOptional,
+  IsString,
+  MaxLength,
+  ValidateNested,
+} from 'class-validator';
+import { Type } from 'class-transformer';
+
+/** Allowed model override drivers (mirrors the workspace provider drivers). */
+export const ROLE_DRIVERS = ['openai', 'gemini', 'ollama'] as const;
+export type RoleDriver = (typeof ROLE_DRIVERS)[number];
+
+/**
+ * Optional model override on a role. When `driver` differs from the workspace's
+ * configured driver, the role's chats use that driver's credentials (loaded
+ * from ai_provider_credentials). `chatModel` is always required when
+ * `modelConfig` is provided.
+ */
+export class RoleModelConfigDto {
+  @IsOptional()
+  @IsIn(ROLE_DRIVERS)
+  driver?: RoleDriver;
+
+  @IsString()
+  @MaxLength(200)
+  chatModel: string;
+}
+
+/**
+ * Admin create payload for an agent role. The global ValidationPipe runs with
+ * `whitelist: true`, so unknown fields are stripped.
+ *
+ * SECURITY: `instructions` is admin-authored trusted content that only enters
+ * the system prompt of chats in this workspace. It is never returned to
+ * non-admin (picker) clients.
+ */
+export class CreateAgentRoleDto {
+  @IsString()
+  @MaxLength(100)
+  name: string;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(32)
+  emoji?: string;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(500)
+  description?: string;
+
+  @IsString()
+  @MaxLength(8000)
+  instructions: string;
+
+  @IsOptional()
+  @IsObject()
+  @ValidateNested()
+  @Type(() => RoleModelConfigDto)
+  modelConfig?: RoleModelConfigDto;
+
+  @IsOptional()
+  @IsBoolean()
+  enabled?: boolean;
+}
diff --git a/apps/server/src/core/ai-chat/roles/dto/update-agent-role.dto.ts b/apps/server/src/core/ai-chat/roles/dto/update-agent-role.dto.ts
new file mode 100644
index 00000000..013960ac
--- /dev/null
+++ b/apps/server/src/core/ai-chat/roles/dto/update-agent-role.dto.ts
@@ -0,0 +1,63 @@
+import {
+  IsBoolean,
+  IsIn,
+  IsObject,
+  IsOptional,
+  IsString,
+  MaxLength,
+  ValidateNested,
+} from 'class-validator';
+import { Type } from 'class-transformer';
+import { ROLE_DRIVERS, RoleDriver } from './create-agent-role.dto';
+
+/**
+ * Optional model override update payload. Every field is optional (partial
+ * update). Passing `modelConfig: null` clears the override; omitting it leaves
+ * the stored override unchanged.
+ */
+export class UpdateRoleModelConfigDto {
+  @IsOptional()
+  @IsIn(ROLE_DRIVERS)
+  driver?: RoleDriver;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(200)
+  chatModel?: string;
+}
+
+/**
+ * Admin update payload for an agent role. Every field is optional (partial
+ * update). The global ValidationPipe runs with `whitelist: true`.
+ */
+export class UpdateAgentRoleDto {
+  @IsOptional()
+  @IsString()
+  @MaxLength(100)
+  name?: string;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(32)
+  emoji?: string;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(500)
+  description?: string;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(8000)
+  instructions?: string;
+
+  @IsOptional()
+  @IsObject()
+  @ValidateNested()
+  @Type(() => UpdateRoleModelConfigDto)
+  modelConfig?: UpdateRoleModelConfigDto;
+
+  @IsOptional()
+  @IsBoolean()
+  enabled?: boolean;
+}
diff --git a/apps/server/src/database/database.module.ts b/apps/server/src/database/database.module.ts
index 6193eae2..b98f60cf 100644
--- a/apps/server/src/database/database.module.ts
+++ b/apps/server/src/database/database.module.ts
@@ -31,6 +31,7 @@ import { AiChatRepo } from '@docmost/db/repos/ai-chat/ai-chat.repo';
 import { AiChatMessageRepo } from '@docmost/db/repos/ai-chat/ai-chat-message.repo';
 import { AiProviderCredentialsRepo } from '@docmost/db/repos/ai-chat/ai-provider-credentials.repo';
 import { AiMcpServerRepo } from '@docmost/db/repos/ai-chat/ai-mcp-server.repo';
+import { AiAgentRoleRepo } from '@docmost/db/repos/ai-chat/ai-agent-role.repo';
 import { PageEmbeddingRepo } from '@docmost/db/repos/ai-chat/page-embedding.repo';
 import { PageListener } from '@docmost/db/listeners/page.listener';
 import { PostgresJSDialect } from 'kysely-postgres-js';
@@ -101,6 +102,7 @@ import { normalizePostgresUrl } from '../common/helpers';
     AiChatMessageRepo,
     AiProviderCredentialsRepo,
     AiMcpServerRepo,
+    AiAgentRoleRepo,
     PageEmbeddingRepo,
     PageListener,
   ],
@@ -131,6 +133,7 @@ import { normalizePostgresUrl } from '../common/helpers';
     AiChatMessageRepo,
     AiProviderCredentialsRepo,
     AiMcpServerRepo,
+    AiAgentRoleRepo,
     PageEmbeddingRepo,
   ],
 })
diff --git a/apps/server/src/database/migrations/20260620T150000-ai-agent-roles.ts b/apps/server/src/database/migrations/20260620T150000-ai-agent-roles.ts
new file mode 100644
index 00000000..8957c667
--- /dev/null
+++ b/apps/server/src/database/migrations/20260620T150000-ai-agent-roles.ts
@@ -0,0 +1,78 @@
+import { type Kysely, sql } from 'kysely';
+
+export async function up(db: Kysely<any>): Promise<void> {
+  // Per-workspace reusable agent roles (personas). A role customizes the agent's
+  // system prompt persona (and optionally the model) for chats created under it.
+  // Roles are admin-owned and shared across the workspace (no personal roles v1).
+  await db.schema
+    .createTable('ai_agent_roles')
+    .ifNotExists()
+    .addColumn('id', 'uuid', (col) =>
+      col.primaryKey().defaultTo(sql`gen_uuid_v7()`),
+    )
+    .addColumn('workspace_id', 'uuid', (col) =>
+      col.references('workspaces.id').onDelete('cascade').notNull(),
+    )
+    // Audit: who created the role. ON DELETE SET NULL — a role is shared and
+    // outlives its creator (unlike ai_chats.creator_id which is NOT NULL).
+    .addColumn('creator_id', 'uuid', (col) =>
+      col.references('users.id').onDelete('set null'),
+    )
+    // Display name, e.g. "Proofreader".
+    .addColumn('name', 'varchar', (col) => col.notNull())
+    // Presentation emoji (nullable; the picker falls back to a default).
+    .addColumn('emoji', 'varchar', (col) => col)
+    // Human-readable description shown in the picker/admin list.
+    .addColumn('description', 'text', (col) => col)
+    // The persona fragment that REPLACES the admin system prompt's base persona
+    // for chats bound to this role. The non-removable SAFETY_FRAMEWORK is always
+    // appended after it by buildSystemPrompt.
+    .addColumn('instructions', 'text', (col) => col.notNull())
+    // Optional model override: { driver?: 'openai'|'gemini'|'ollama', chatModel: string }.
+    // NULL -> use the workspace default model. Credentials for an alternate driver
+    // are loaded from ai_provider_credentials (no per-role keys).
+    .addColumn('model_config', 'jsonb', (col) => col)
+    // enabled=false removes the role from the picker but existing chats keep it.
+    .addColumn('enabled', 'boolean', (col) =>
+      col.notNull().defaultTo(true),
+    )
+    .addColumn('created_at', 'timestamptz', (col) =>
+      col.notNull().defaultTo(sql`now()`),
+    )
+    .addColumn('updated_at', 'timestamptz', (col) =>
+      col.notNull().defaultTo(sql`now()`),
+    )
+    // Soft delete (consistent with ai_chats). Soft-deleted roles disappear from
+    // the picker but existing chats keep applying their instructions (the resolve
+    // path reads past deleted_at).
+    .addColumn('deleted_at', 'timestamptz', (col) => col)
+    .execute();
+
+  // Scoped lookups (listForPicker / listForAdmin) hit workspace_id first.
+  await db.schema
+    .createIndex('ai_agent_roles_workspace_id_idx')
+    .ifNotExists()
+    .on('ai_agent_roles')
+    .column('workspace_id')
+    .execute();
+
+  // Bind a chat to a role. Set ONCE at chat creation; subsequent turns read it
+  // from the chat row (never from the request body). ON DELETE SET NULL: if a
+  // role is hard-deleted, the chat degrades to the universal assistant rather
+  // than breaking. The primary deletion path is soft-delete (deleted_at), under
+  // which roleId stays populated so existing chats keep the persona.
+  await db.schema
+    .alterTable('ai_chats')
+    .addColumn('role_id', 'uuid', (col) =>
+      col.references('ai_agent_roles.id').onDelete('set null'),
+    )
+    .execute();
+}
+
+export async function down(db: Kysely<any>): Promise<void> {
+  await db.schema
+    .alterTable('ai_chats')
+    .dropColumn('role_id')
+    .execute();
+  await db.schema.dropTable('ai_agent_roles').execute();
+}
diff --git a/apps/server/src/database/repos/ai-chat/ai-agent-role.repo.ts b/apps/server/src/database/repos/ai-chat/ai-agent-role.repo.ts
new file mode 100644
index 00000000..31ec929d
--- /dev/null
+++ b/apps/server/src/database/repos/ai-chat/ai-agent-role.repo.ts
@@ -0,0 +1,205 @@
+import { Injectable } from '@nestjs/common';
+import { InjectKysely } from 'nestjs-kysely';
+import { sql } from 'kysely';
+import { KyselyTransaction } from '../../types/kysely.types';
+import { dbOrTx } from '../../utils';
+import { AiAgentRole } from '@docmost/db/types/entity.types';
+import { KyselyDB } from '../../types/kysely.types';
+import { RoleModelConfig } from '@docmost/db/types/ai-agent-roles.types';
+
+/**
+ * Repository for per-workspace agent roles (reusable personas). All lookups are
+ * workspace-scoped (multitenant safety). Roles are soft-deleted (`deletedAt`)
+ * so existing chats keep applying their instructions — see `findByIdForResolve`.
+ *
+ * SECURITY: `instructions` is admin-authored trusted content. The picker-facing
+ * `listForPicker` returns only enabled, non-deleted rows; callers projecting to
+ * the picker view MUST NOT include `instructions` (non-admin clients only see
+ * id/name/emoji/description).
+ */
+@Injectable()
+export class AiAgentRoleRepo {
+  constructor(@InjectKysely() private readonly db: KyselyDB) {}
+
+  /**
+   * Find a single non-deleted role by id, workspace-scoped. Used by the admin
+   * update path. Returns undefined for soft-deleted rows.
+   */
+  async findById(
+    id: string,
+    workspaceId: string,
+  ): Promise<AiAgentRole | undefined> {
+    return this.db
+      .selectFrom('aiAgentRoles')
+      .selectAll('aiAgentRoles')
+      .where('id', '=', id)
+      .where('workspaceId', '=', workspaceId)
+      .where('deletedAt', 'is', null)
+      .executeTakeFirst();
+  }
+
+  /**
+   * Find a role by id INCLUDING soft-deleted and disabled rows, workspace-scoped.
+   * Used by the stream resolve path: an existing chat keeps its persona even if
+   * the role was later disabled or soft-deleted. Returns undefined only when the
+   * row is gone (hard delete already nulled the chat's roleId via ON DELETE SET
+   * NULL, so this is a belt-and-braces guard).
+   */
+  async findByIdForResolve(
+    id: string,
+    workspaceId: string,
+  ): Promise<AiAgentRole | undefined> {
+    return this.db
+      .selectFrom('aiAgentRoles')
+      .selectAll('aiAgentRoles')
+      .where('id', '=', id)
+      .where('workspaceId', '=', workspaceId)
+      .executeTakeFirst();
+  }
+
+  /**
+   * Roles shown in the chat-start picker: enabled, non-deleted, newest-last.
+   * Reachable by any workspace member (so a non-admin can pick a role when
+   * starting a chat). Project to the picker view before returning to a
+   * non-admin — do NOT leak `instructions`.
+   */
+  async listForPicker(workspaceId: string): Promise<AiAgentRole[]> {
+    return this.db
+      .selectFrom('aiAgentRoles')
+      .selectAll('aiAgentRoles')
+      .where('workspaceId', '=', workspaceId)
+      .where('deletedAt', 'is', null)
+      .where('enabled', '=', true)
+      .orderBy('createdAt', 'asc')
+      .execute();
+  }
+
+  /**
+   * Find a single role by id, workspace-scoped, ONLY when enabled and not
+   * soft-deleted — i.e. the same filter as `listForPicker`. Used to validate a
+   * client-supplied roleId at new-chat creation so a disabled/soft-deleted role
+   * cannot be bound to a fresh chat (picker-eligibility gate). Returns undefined
+   * otherwise.
+   */
+  async findByIdEnabled(
+    id: string,
+    workspaceId: string,
+  ): Promise<AiAgentRole | undefined> {
+    return this.db
+      .selectFrom('aiAgentRoles')
+      .selectAll('aiAgentRoles')
+      .where('id', '=', id)
+      .where('workspaceId', '=', workspaceId)
+      .where('deletedAt', 'is', null)
+      .where('enabled', '=', true)
+      .executeTakeFirst();
+  }
+
+  /**
+   * All roles for the admin management view: includes disabled, excludes
+   * soft-deleted. Admin-only (controller asserts admin).
+   */
+  async listForAdmin(workspaceId: string): Promise<AiAgentRole[]> {
+    return this.db
+      .selectFrom('aiAgentRoles')
+      .selectAll('aiAgentRoles')
+      .where('workspaceId', '=', workspaceId)
+      .where('deletedAt', 'is', null)
+      .orderBy('createdAt', 'asc')
+      .execute();
+  }
+
+  async insert(
+    values: {
+      workspaceId: string;
+      creatorId: string | null;
+      name: string;
+      emoji: string | null;
+      description: string | null;
+      instructions: string;
+      modelConfig: unknown;
+      enabled?: boolean;
+    },
+    trx?: KyselyTransaction,
+  ): Promise<AiAgentRole> {
+    const db = dbOrTx(this.db, trx);
+    return db
+      .insertInto('aiAgentRoles')
+      .values({
+        workspaceId: values.workspaceId,
+        creatorId: values.creatorId,
+        name: values.name,
+        emoji: values.emoji,
+        description: values.description,
+        instructions: values.instructions,
+        // jsonb column: bind the JSON text and cast it so the postgres driver
+        // does not encode a JS object as a Postgres record literal.
+        modelConfig: jsonbValue(values.modelConfig),
+        enabled: values.enabled ?? true,
+      })
+      .returningAll()
+      .executeTakeFirst();
+  }
+
+  /**
+   * Partial update of a non-deleted role, workspace-scoped. Refuses to touch
+   * soft-deleted rows (they are immutable history for existing chats).
+   */
+  async update(
+    id: string,
+    workspaceId: string,
+    patch: {
+      name?: string;
+      emoji?: string | null;
+      description?: string | null;
+      instructions?: string;
+      modelConfig?: unknown;
+      enabled?: boolean;
+    },
+    trx?: KyselyTransaction,
+  ): Promise<void> {
+    const db = dbOrTx(this.db, trx);
+    const set: Record<string, unknown> = { updatedAt: new Date() };
+    if (patch.name !== undefined) set.name = patch.name;
+    if (patch.emoji !== undefined) set.emoji = patch.emoji;
+    if (patch.description !== undefined) set.description = patch.description;
+    if (patch.instructions !== undefined) set.instructions = patch.instructions;
+    if (patch.modelConfig !== undefined) {
+      set.modelConfig = jsonbValue(patch.modelConfig);
+    }
+    if (patch.enabled !== undefined) set.enabled = patch.enabled;
+    await db
+      .updateTable('aiAgentRoles')
+      .set(set)
+      .where('id', '=', id)
+      .where('workspaceId', '=', workspaceId)
+      .where('deletedAt', 'is', null)
+      .execute();
+  }
+
+  /** Soft-delete: set `deletedAt`. The row stays so existing chats keep the persona. */
+  async softDelete(
+    id: string,
+    workspaceId: string,
+    trx?: KyselyTransaction,
+  ): Promise<void> {
+    const db = dbOrTx(this.db, trx);
+    await db
+      .updateTable('aiAgentRoles')
+      .set({ deletedAt: new Date(), updatedAt: new Date() })
+      .where('id', '=', id)
+      .where('workspaceId', '=', workspaceId)
+      .where('deletedAt', 'is', null)
+      .execute();
+  }
+}
+
+/**
+ * Encode a value as a jsonb bind for the `model_config` column. Passing a plain
+ * JS object to the postgres driver would serialize it as a Postgres record
+ * literal (incompatible with jsonb), so the JSON text is bound and cast.
+ */
+function jsonbValue(value: unknown) {
+  if (value === null || value === undefined) return null;
+  return sql<RoleModelConfig>`${JSON.stringify(value)}::jsonb`;
+}
diff --git a/apps/server/src/database/repos/ai-chat/ai-chat.repo.ts b/apps/server/src/database/repos/ai-chat/ai-chat.repo.ts
index 19dae3d4..4bf4f05a 100644
--- a/apps/server/src/database/repos/ai-chat/ai-chat.repo.ts
+++ b/apps/server/src/database/repos/ai-chat/ai-chat.repo.ts
@@ -29,20 +29,44 @@ export class AiChatRepo {
     workspaceId: string,
     pagination: PaginationOptions,
   ) {
+    // LEFT JOIN ai_agent_roles for the role badge (list is not a hot path, so no
+    // denormalization). Include soft-deleted/disabled roles so existing chats
+    // still show their badge — a soft-deleted role's name/emoji remain visible,
+    // consistent with how its instructions keep applying in the stream.
+    // The JOIN is workspace-scoped on top of the id match so a chat whose
+    // roleId somehow points at another workspace's role (bug / direct DB edit)
+    // does not surface that foreign role's name/emoji here (multitenant safety).
     const query = this.db
       .selectFrom('aiChats')
       .selectAll('aiChats')
-      .where('creatorId', '=', creatorId)
-      .where('workspaceId', '=', workspaceId)
-      .where('deletedAt', 'is', null);
+      .leftJoin('aiAgentRoles', (jb) =>
+        jb
+          .onRef('aiAgentRoles.id', '=', 'aiChats.roleId')
+          .onRef('aiAgentRoles.workspaceId', '=', 'aiChats.workspaceId'),
+      )
+      .select([
+        'aiAgentRoles.name as roleName',
+        'aiAgentRoles.emoji as roleEmoji',
+      ])
+      // Qualify every column ref: both ai_chats and ai_agent_roles expose
+      // workspace_id / creator_id / created_at / updated_at / deleted_at, so
+      // an unqualified ref is ambiguous and Postgres rejects the query at
+      // runtime (→ 500 on POST /ai-chat/chats).
+      .where('aiChats.creatorId', '=', creatorId)
+      .where('aiChats.workspaceId', '=', workspaceId)
+      .where('aiChats.deletedAt', 'is', null);
 
     return executeWithCursorPagination(query, {
       perPage: pagination.limit,
       cursor: pagination.cursor,
       beforeCursor: pagination.beforeCursor,
       fields: [
-        { expression: 'createdAt', direction: 'desc' },
-        { expression: 'id', direction: 'desc' },
+        // expression must be table-qualified (ambiguous otherwise); `key`
+        // stays the UNQUALIFIED name so the serialized cursor remains
+        // backward-compatible with existing clients (the encoder/decoder
+        // key is the property name in the cursor payload, not the SQL ref).
+        { expression: 'aiChats.createdAt', direction: 'desc', key: 'createdAt' },
+        { expression: 'aiChats.id', direction: 'desc', key: 'id' },
       ],
       parseCursor: (cursor) => ({
         createdAt: new Date(cursor.createdAt),
diff --git a/apps/server/src/database/types/ai-agent-roles.types.ts b/apps/server/src/database/types/ai-agent-roles.types.ts
new file mode 100644
index 00000000..aceaabe7
--- /dev/null
+++ b/apps/server/src/database/types/ai-agent-roles.types.ts
@@ -0,0 +1,45 @@
+import { Timestamp, Generated } from '@docmost/db/types/db';
+
+// ai_agent_roles type
+// Hand-written (not generated) because codegen requires a live DB.
+// Mirrors the migration 20260620T150000-ai-agent-roles.ts.
+//
+// A role is a workspace-admin-owned preset that customizes the agent's persona
+// (system prompt base) and optionally the model. Chats bind to a role once at
+// creation via ai_chats.role_id. SECURITY: `instructions` is admin-authored
+// trusted content that only ever enters the system prompt of chats in THIS
+// workspace; it must NOT be returned to non-admin (picker) clients — the picker
+// view intentionally exposes only id/name/emoji/description.
+export interface AiAgentRoles {
+  id: Generated<string>;
+  workspaceId: string;
+  // Audit: who created the role. Nullable because ON DELETE SET NULL (a role is
+  // shared and outlives its creator).
+  creatorId: string | null;
+  name: string;
+  emoji: string | null;
+  description: string | null;
+  // Persona fragment that REPLACES the admin system prompt base for bound chats.
+  instructions: string;
+  // { driver?: AiDriver, chatModel: string } | null = use workspace default.
+  // jsonb column: the postgres driver returns the stored value as a JS object.
+  modelConfig: RoleModelConfig | null;
+  enabled: Generated<boolean>;
+  createdAt: Generated<Timestamp>;
+  updatedAt: Generated<Timestamp>;
+  // Soft delete: row stays so existing chats keep the persona, but the role is
+  // hidden from the picker and admin list.
+  deletedAt: Timestamp | null;
+}
+
+/**
+ * Optional model override stored on a role. When present, the role's chats use
+ * this model instead of the workspace default. If `driver` is set and differs
+ * from the workspace's configured driver, credentials for that driver are
+ * loaded from ai_provider_credentials; if none are configured the turn fails
+ * with a clear 503 (no silent fallback).
+ */
+export interface RoleModelConfig {
+  driver?: 'openai' | 'gemini' | 'ollama';
+  chatModel: string;
+}
diff --git a/apps/server/src/database/types/db.d.ts b/apps/server/src/database/types/db.d.ts
index 9557a464..490d913d 100644
--- a/apps/server/src/database/types/db.d.ts
+++ b/apps/server/src/database/types/db.d.ts
@@ -561,6 +561,9 @@ export interface AiChats {
   workspaceId: string;
   creatorId: string;
   title: string | null;
+  // The role bound at chat creation (nullable = universal assistant). Set ONCE;
+  // subsequent turns read it from the row, never from the request body.
+  roleId: Generated<string | null>;
   createdAt: Generated<Timestamp>;
   updatedAt: Generated<Timestamp>;
   deletedAt: Timestamp | null;
diff --git a/apps/server/src/database/types/db.interface.ts b/apps/server/src/database/types/db.interface.ts
index 21b1bbf2..56753692 100644
--- a/apps/server/src/database/types/db.interface.ts
+++ b/apps/server/src/database/types/db.interface.ts
@@ -2,9 +2,11 @@ import { DB } from '@docmost/db/types/db';
 import { PageEmbeddings } from '@docmost/db/types/embeddings.types';
 import { AiProviderCredentials } from '@docmost/db/types/ai-provider-credentials.types';
 import { AiMcpServers } from '@docmost/db/types/ai-mcp-servers.types';
+import { AiAgentRoles } from '@docmost/db/types/ai-agent-roles.types';
 
 export interface DbInterface extends DB {
   pageEmbeddings: PageEmbeddings;
   aiProviderCredentials: AiProviderCredentials;
   aiMcpServers: AiMcpServers;
+  aiAgentRoles: AiAgentRoles;
 }
diff --git a/apps/server/src/database/types/entity.types.ts b/apps/server/src/database/types/entity.types.ts
index fca76a29..b0d8bba4 100644
--- a/apps/server/src/database/types/entity.types.ts
+++ b/apps/server/src/database/types/entity.types.ts
@@ -41,6 +41,7 @@ import {
 import { PageEmbeddings } from '@docmost/db/types/embeddings.types';
 import { AiProviderCredentials as AiProviderCredentialsTable } from '@docmost/db/types/ai-provider-credentials.types';
 import { AiMcpServers as AiMcpServersTable } from '@docmost/db/types/ai-mcp-servers.types';
+import { AiAgentRoles as AiAgentRolesTable } from '@docmost/db/types/ai-agent-roles.types';
 
 // AI Chat
 export type AiChat = Selectable<AiChats>;
@@ -74,6 +75,15 @@ export type AiMcpServer = Selectable<AiMcpServersTable>;
 export type InsertableAiMcpServer = Insertable<AiMcpServersTable>;
 export type UpdatableAiMcpServer = Updateable<Omit<AiMcpServersTable, 'id'>>;
 
+// AI Agent Roles (reusable personas the agent takes on for bound chats).
+// SECURITY: `instructions` is admin-authored trusted content and must NOT be
+// returned to non-admin (picker) clients — the picker view exposes only
+// id/name/emoji/description. The non-removable SAFETY_FRAMEWORK is always
+// appended after `instructions` by buildSystemPrompt.
+export type AiAgentRole = Selectable<AiAgentRolesTable>;
+export type InsertableAiAgentRole = Insertable<AiAgentRolesTable>;
+export type UpdatableAiAgentRole = Updateable<Omit<AiAgentRolesTable, 'id'>>;
+
 // Workspace
 export type Workspace = Selectable<Workspaces>;
 export type InsertableWorkspace = Insertable<Workspaces>;
diff --git a/apps/server/src/integrations/ai/ai-settings.service.ts b/apps/server/src/integrations/ai/ai-settings.service.ts
index f8fb6996..cc106ad5 100644
--- a/apps/server/src/integrations/ai/ai-settings.service.ts
+++ b/apps/server/src/integrations/ai/ai-settings.service.ts
@@ -156,6 +156,38 @@ export class AiSettingsService {
     return config;
   }
 
+  /**
+   * Resolve just the credentials (and base URL) for a specific driver, bypassing
+   * the workspace's configured driver. Used by the agent-role model override
+   * path: when a role forces a DIFFERENT driver, that driver's own key/baseUrl
+   * must be loaded from ai_provider_credentials. Returns apiKey undefined when
+   * no credentials are stored for that driver (the caller surfaces a 503). The
+   * baseUrl falls back to the workspace's chat baseUrl (a driver-specific base
+   * URL is not stored separately, mirroring how embeddings fall back). The key
+   * is never logged.
+   */
+  async resolveDriverCredentials(
+    workspaceId: string,
+    driver: string,
+  ): Promise<{ apiKey?: string; baseUrl?: string }> {
+    const provider = await this.readProvider(workspaceId);
+    if (driver !== 'ollama') {
+      const creds = await this.aiProviderCredentialsRepo.find(
+        workspaceId,
+        driver,
+      );
+      if (creds?.apiKeyEnc) {
+        return {
+          apiKey: this.secretBox.decryptSecret(creds.apiKeyEnc),
+          baseUrl: provider.baseUrl,
+        };
+      }
+      return { baseUrl: provider.baseUrl };
+    }
+    // Ollama needs no key; just surface the base URL.
+    return { baseUrl: provider.baseUrl };
+  }
+
   /**
    * Masked settings safe for admin clients. NEVER includes any key (even
    * encrypted); only `hasApiKey` / `hasEmbeddingApiKey` for the current driver.
diff --git a/apps/server/src/integrations/ai/ai.service.ts b/apps/server/src/integrations/ai/ai.service.ts
index fef30a5b..e775fb71 100644
--- a/apps/server/src/integrations/ai/ai.service.ts
+++ b/apps/server/src/integrations/ai/ai.service.ts
@@ -1,4 +1,4 @@
-import { BadRequestException, Injectable, Logger } from '@nestjs/common';
+import { BadRequestException, Injectable, Logger, ServiceUnavailableException } from '@nestjs/common';
 import {
   embedMany,
   experimental_transcribe as transcribe,
@@ -14,6 +14,7 @@ import { AiNotConfiguredException } from './ai-not-configured.exception';
 import { AiEmbeddingNotConfiguredException } from './ai-embedding-not-configured.exception';
 import { AiSttNotConfiguredException } from './ai-stt-not-configured.exception';
 import { describeProviderError } from './ai-error.util';
+import type { RoleModelConfig } from '@docmost/db/types/ai-agent-roles.types';
 
 /**
  * Builds AI SDK language models from per-workspace config and runs cheap
@@ -32,18 +33,75 @@ export class AiService {
   /**
    * Resolve the workspace config and build the chat language model.
    * Throws AiNotConfiguredException (→ 503) when the config is incomplete.
+   *
+   * With `override`, the role's model config is applied on top of the workspace
+   * config: `override.chatModel` replaces the workspace chat model, and when
+   * `override.driver` is set AND differs from the workspace driver, credentials
+   * for that driver are loaded from ai_provider_credentials. If those
+   * credentials are missing the call throws a clear 503 naming the driver — it
+   * never silently falls back to the workspace model (an explicit, surfaced
+   * error is preferred over a quiet change of model).
    */
-  async getChatModel(workspaceId: string): Promise<LanguageModel> {
+  async getChatModel(
+    workspaceId: string,
+    override?: RoleModelConfig | null,
+  ): Promise<LanguageModel> {
     const cfg = await this.aiSettings.resolve(workspaceId);
+
+    // Effective driver + chat model after applying the role override.
+    const driver = override?.driver ? override.driver : cfg?.driver;
+    const chatModel = override?.chatModel ? override.chatModel : cfg?.chatModel;
+
+    // Alternate creds are only loaded when override.driver is set AND differs
+    // from the workspace's configured driver. In every other case the workspace
+    // apiKey is what gets used, so the missing-key 503 must still fire.
+    const usesWorkspaceKey = !override?.driver || cfg?.driver === override?.driver;
     if (
-      !cfg?.driver ||
-      !cfg?.chatModel ||
-      (cfg.driver !== 'ollama' && !cfg.apiKey)
+      !driver ||
+      !chatModel ||
+      (driver !== 'ollama' && !cfg?.apiKey && usesWorkspaceKey)
     ) {
       throw new AiNotConfiguredException();
     }
 
-    switch (cfg.driver) {
+    // When the role forces a DIFFERENT driver, the workspace chat key does not
+    // apply — load that driver's own credentials. A missing credential here is a
+    // hard 503 (never a silent fallback) so the admin sees the misconfiguration.
+    let apiKey = cfg?.apiKey;
+    let baseUrl = cfg?.baseUrl;
+    if (override?.driver && cfg?.driver !== override.driver) {
+      if (override.driver === 'ollama') {
+        // Ollama is key-less and needs its own base URL. There is currently no
+        // per-driver ollama endpoint setting, so a cross-driver ollama override
+        // cannot be served correctly — surface a clear 503 instead of silently
+        // hitting the workspace's chat base URL with the ollama client.
+        throw new ServiceUnavailableException(
+          `Agent role is configured to use the 'ollama' driver, but this ` +
+            `workspace's driver is '${cfg?.driver}'. A cross-driver override to ` +
+            `ollama requires a dedicated ollama base URL, which is not yet ` +
+            `supported. Either set the role's driver to '${cfg?.driver ?? 'openai'}' ` +
+            `or configure the workspace to use ollama.`,
+        );
+      }
+      const altCreds = await this.aiSettings.resolveDriverCredentials(
+        workspaceId,
+        override.driver,
+      );
+      if (!altCreds?.apiKey) {
+        // Clear, role-specific 503 — never a silent fallback. Naming the role
+        // would require a DB lookup here; the driver is enough for the admin to
+        // locate the misconfigured role in settings.
+        throw new ServiceUnavailableException(
+          `Agent role is configured to use driver '${override.driver}', but no ` +
+            `${override.driver} credentials are set in this workspace. Add them ` +
+            `in Workspace settings → AI and try again.`,
+        );
+      }
+      apiKey = altCreds.apiKey;
+      baseUrl = altCreds.baseUrl;
+    }
+
+    switch (driver) {
       case 'openai':
         // baseURL (when set) covers openai-compatible endpoints. Use Chat
         // Completions (/chat/completions) — the portable OpenAI-compatible
@@ -51,14 +109,12 @@ export class AiService {
         // Responses API (/responses), which OpenAI-compatible gateways
         // (OpenRouter, etc.) reject on multi-turn requests (history with
         // assistant messages) → 400.
-        return createOpenAI({ apiKey: cfg.apiKey, baseURL: cfg.baseUrl }).chat(
-          cfg.chatModel,
-        );
+        return createOpenAI({ apiKey, baseURL: baseUrl }).chat(chatModel);
       case 'gemini':
-        return createGoogleGenerativeAI({ apiKey: cfg.apiKey })(cfg.chatModel);
+        return createGoogleGenerativeAI({ apiKey })(chatModel);
       case 'ollama':
         // Ollama needs no API key.
-        return createOllama({ baseURL: cfg.baseUrl })(cfg.chatModel);
+        return createOllama({ baseURL: baseUrl })(chatModel);
       default:
         throw new AiNotConfiguredException();
     }